Appetite Creative’s Programmatic Liquid Skins deliver 5x CTR
Multi-device fully responsive skins rolling out in Middle East and UK
24th July 2018 - Appetite Creative Solutions, the creative technology agency for innovative digital solutions, today launched Liquid Skins - its Programmatic Guaranteed solution allowing high impact creative, delivered at scale programmatically.
Liquid Skins is a fully responsive format which works across desktop, mobile and tablet screens - enabling high-impact, creative solutions. For multi-device activations, it allows buyers to enable campaigns across multiple platforms from their own DSPs, enabling agencies, advertisers and publishers alike to trade through Google’s DoubleClick Bid Manager with enhanced creative, and high impact formats.
Appetite first rolled out the new format in a programmatic advertising campaign for Nissan across the Middle East - a dynamic ticking clock promoting the brand’s 100-hour sale - sold through Appetite’s partner MMP World Wide is the leader in the programmatic advertising space across the MENA region. The campaign ran in both Arabic and English and landed a 2.54% CTR against the industry average of 0.5 - over 5 times the industry benchmark.
Jenny Stanley, Founder and Managing Director, Appetite Creative, said:
“We’ve always prided ourselves on our creative ability and love to match that with new technology - we’re excited to be offering this new format and the significantly CTR it delivered from our initial roll out with Nissan in the Middle East.”
Nader Biter, Regional Deputy General Manager, MMP WorldWide, added:
“The creativity, quality and innovation quality delivered by Appetite Creative to our clients is second to none – and this campaign was no exception. The business model allows us to apply our data to audience profiles and programmatically purchase inventory to deliver optimum results. “
The programmatic guaranteed solution has also been trialled in the UK by Appetite Creative. The company produced a Dynamic feed for Hoopla Networks and Club Med - a sliding skin changing from winter to summer sun and a dynamic feed spotlighting the most up-to-date prices, all in real time.
John Macbeth, Sales Director from [Hoopla], commented:
“The liquid skin format is a versatile & dynamic creative unit that enables us to do something new when considering how to exceed client objectives. Recently we’ve been able to extend delivery of this format into programmatic guaranteed buys, this is a huge shift in enabling greater creative opportunities for the programmatic market & one that we anticipate growing considerably over the coming months.”
Appetite Creative's Liquid Skins is one of many products that available programmatically, the offering suite includes Liquid Reality and enhanced IAB formats.
About Appetite Creative Solutions
Appetite Creative Solutions is a multi-award-winning creative technology company with a passion for brining advertising to life and inspiring through creativity.
With innovative creative solutions across all devices and screen sizes, the company delivers Liquid Skin, Liquid Reality, and Liquid Games include building web pages and digital advertising formats. It creates ad-serving with actionable statistics and transparent insights in real time, allowing brands to capitalize on the optimum impactful format across multiple websites. Founded in 2014, the company has offices in London, Madrid, and Dubai. Appetite Creative awards include The Drum Clutch Top Digital Agency 2018, MENA Best Digital Creative of 2017, and is a RAR recommended Agency.