In 1978, the marketing manager Gary Thuerk from Digital Equipment Corp was the first to use emails as a method of direct communication to send out commercial emails to let people know about a new product. Email marketing is one of the oldest forms of modern communication. It's a marketing strategy where commercial messages are sent to people in large quantities using email. It is an efficient way to increase conversions and repeat rates of potential and old customers. This type of campaign aims to boost the return and loyalty of potential customers towards the brand. They serve as a sales channel but also to create branding.
Types of Email Marketing:
Emails can serve different purposes with different avenues to engage with audiences.