Appetite Creative are Digiday Marketing and Advertising Awards Europe finalists for Most Innovative use of Content! The Digiday awards recognises companies that work to modernise and innovate European advertising, public relations and marketing.
We had entered the awards to showcase our Digital Advent calendar campaign when we partnered up with The Independent (independent.ie). The category awards the most creative content marketing format, use of various forms of online advertising or across multiple platforms to promote brand, products and services to the ultimate customer and end user.
We partnered up with The Independent we wanted to create an advent calendar which would offer users the opportunity to win a different prize, offered by a different advertiser each and every day.
Check out the campaign here https://www.youtube.com/watch?v=mY7ZPpOYxf0