Mobile Ad technology giant - YOC, just announced tripartite partnership with Future Publishings and Appetite Creative Solutions. For Future Publishings, this partnership will enable to extend their high value audience data across YOC's premium publisher sites.
Advertisers can have access to YOC's suite of programmatic rich media formats powered by Appetite Creative Solutions.
Oli Gold, UK Managing Director of YOC states:
"Appetite Creative Solutions have been working with YOC across a number of successful mobil ad campaigns, including Seat and their most recent mobile skin format.
The agency will be able to provide teh input, ideas and creative technology required at an early stage, blending creativity and YOC's ad technology with premium audience data from Future."
Ms. Jennifer Stanley, Appetite Creative Solutions' Managing Director adds:
"As technology advances, creativity seems to have become more of an afterthought. Technology and targeting are fundamental to the success of any ad campaign but the real dynamite happens when all three powers work together.”
To check out the full interview, check out the The Marketing blog.