We were treated to the delightful sight of various Rum Shacks popping up all over the world. From London to Sydney Bacardi offered a private beach-inspired shack space to eat, drink and relax with friends, family, and colleagues. Decorated with bamboo, palm trees, floral prints, and non-stop summery vibes, the shacks were the perfect spot to bring some sunshine to the day – all in the name of rum! Using Bacardi’s branding, we created the app that kept on giving. A gorgeous looking, perfectly functional experience that included a host of thumb engaging activities such as personality tests to find your perfect serve and the fact of the day.