Connected Packaging

Bacardi

We were treated to the delightful sight of various Rum Shacks popping up all over the world. From London to Sydney Bacardi offered a private beach-inspired shack space to eat, drink and relax with friends, family, and colleagues. Decorated with bamboo, palm trees, floral prints, and non-stop summery vibes, the shacks were the perfect spot to bring some sunshine to the day – all in the name of rum! Using Bacardi’s branding, we created the app that kept on giving. A gorgeous looking, perfectly functional experience that included a host of thumb engaging activities such as personality tests to find your perfect serve and the fact of the day. 

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A HOST OF THUMB ENGAGING ACTIVITIES

  • 01

    UI/UX Design

    We designed the wireframes, user interface and graphic elements to create a stunning and engaging application.

  • 02

    Web App Development

    The web app was built and developed to contain many different functions to choose from. Built in conjunction with Shazam to work seamlessly together.

  • 03

    Campaign Analytics

    We created a dashboard which seamlessly collected engagement user data whilst being GDPR compliant.

Results

With our GDPR compliant platform, we were able to capture all the rich user data like day time, drop off points, user sessions, locations, email addresses and competition entries. Users came back, on average, at least two times and we reached an impressive session length of two and a half minutes each time they opened the app.

In terms of the competition, 12 bottles of rum were given away as well as over 900 mojitos. We created brand awareness, repeat users, and a remarkable session length. A clean, gorgeous, fun, and sleek design permitted by our rock-solid code. Bottoms up!

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