Connected Packaging

Curry King

A German national dish consisting of hot pork sausage cut into slices and seasoned with curry sauce. Curry King is known as the King of currywurst. A hugely popular snack, akin to the fish and chips we enjoy in our UK office, or the paella in our Spanish abode, the currywurst demands respect and the curry king, genuine awe. On the back of our growing and ever-stronger relationship, our friends at Shazam wanted to do something special. What we wanted was a set of games that would show make sure that foster healthy, friendly competition. 

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OUR FRIENDS AT SHAZAM WANTED TO DO SOMETHING SPECIAL

  • 01

    Graphic Design

    Appetite designed 3 mini games for Curry King. The design team paint the project with gloriously tempting and pleasing brush strokes.

  • 02

    Game Development

    Our creative team asked our coders how far we could push it, and our tech team suggested extras that could be added. We developed 3 fully interactive mobile games.

  • 03

    Testing

    We collated all the user data in one seamless dashboard platform so that every engagement and details of every game could be tracked by the client.

Results

In our back end we recorded a whole hot of important user data. We recorded more than 420k users engaged with the gaming experiences, with an average game time of 3.5 minutes.

After three months, the client requested an extension, and included an incentive of a swanky new microwave to heat the Curry King Snack, our teams were rightly proud, and we are still playing the games ourselves. 

Vodafone

PepsiCo

Ben and Jerry’s

Bacardi

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