Connected Packaging & Experiences

Curry King

  • > 420,000

    Users

  • 3.5 minutes

    Game time

  • After 3 months

    Client requested extension

  • Graphic Design
  • Game Development
  • Testing

A German national dish consisting of hot pork sausage cut into slices and seasoned with curry sauce. Curry King is known as the King of currywurst. A hugely popular snack, akin to the fish and chips we enjoy in our UK office, or the paella in our Spanish abode, the currywurst demands respect and the curry king, genuine awe. On the back of our growing and ever-stronger relationship, our friends at Shazam wanted to do something special. What we wanted was a set of games that would show make sure that foster healthy, friendly competition. 

OUR FRIENDS AT SHAZAM WANTED TO DO SOMETHING SPECIAL

Challenge

What we wanted was a set of games that would show make sure that foster healthy, friendly competition. We wanted to show that the makers of the most popular snack around were seen as current. With a brand new microwave offered as the prize, we also needed to find a way to collect relevant data that we could feedback to the client.
It had to look amazing, it had to look authentic, and it had to work.

Solution

We designed and animated the CurryKing character himself and made him the star of three bespoke mini-games. Users needed to scan the pack and have an augmented reality experience jump out and entice them to choose to play one of four games or choose to take a selfie with the King himself to share it.
As important as offering the gamers an instant share button was offering our client an instant download button so that they may see and analyse the vast amounts of data, as a CSV or google slides doc.

Result

In our back end we recorded a whole hot of important user data. We recorded more than 420k users engaged with the gaming experiences, with an average game time of 3.5 minutes.

After three months, the client requested an extension, and included an incentive of a swanky new microwave to heat the Curry King Snack, our teams were rightly proud, and we are still playing the games ourselves. 

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