Connected Packaging

Emmi

Founded originally in 1907, Swiss dairy company Emmi AG have an impressive history preceding its current status as a market leader in value-added dairy products. They are a Swiss milk drink without lactose that contains high-quality protein, easily digestible milk fat as well as a multitude of valuable minerals, including calcium and vitamin D.

Emmi wanted to establish themselves and cater to broader dietary requirements too. They wanted to be one of the first on the market to engage with consumers digitally, whilst also educating their key audience about the benefits of their range and their new Emmi good day milk drink. 

E

m

m

i

AN INTERACTIVE ONLINE QUIZ THAT WOULD EDUCATE CUSTOMERS

  • 01

    Graphic Design

    We did a website redesign and the design of the online competition - enhancing the brands identity and modernising the websites look and feel.

  • 02

    Web & Game Development

    We built a fully responsive Wordpress website which also linked through to the online competition. Competition was also built to launch through the scanning of QR codes.

  • 03

    Native Advertising

    We also provided native advertising services in order to encourage users to try win the Apple Watch through playing the game.

Results

Using Emmi’s design, we built a responsive mobile web app and a fully responsive Wordpress site that works across all screen sizes, with comprehensive site hosting. Our interactive quiz solution proved particularly effective for user engagement, while the data collection solution we created was integrated into the company's cloud system. 

The average time spent on the quiz page linked to Emmi’s website was 2:13 mins with an impressive quiz completion rate of 94%, simultaneously helping to educate consumers and raise the profile of the Emmi good day milk drink.

Client feedback

“Appetite Creative’s innovative campaign was the ideal solution for us. Alongside Tetra Pak, they made sure they knew exactly what we needed then developed and delivered a campaign with precision and professionalism. Consistently communicative and flexible, the web redesign and quiz campaign have certainly helped to build awareness of our new Vitamin D and Calcium 'good day' milk drink and build engagement with our brand.” Amir Maslic, Senior Product Manager, Emmi Schweiz

Curry King

Bacardi

Tetrapak

Tetra Pak

SEE ALL OF OUR CASES

Take a look at our gallery

Appetite
Creative
Soulutions