Ad Formats

Pandora

  • 4.54%

    Target audience engagement

  • 3%

    Male audience clicked

  • 0.49%

    Whatsapp User Engagement

  • Mobile Interscroller
  • Liquid Desktop Skin
  • Campaign Analytics

Celebrating almost 40 years of sales, Pandora is an international Danish jewellery manufacturer and retailer with a distinctive brand and distinctive products available in over 100 countries. Pandora needed a unique way to engage their customers over the Christmas period. We needed to market Pandora’s products as gifts over Christmas, to both male and female audiences. 

We innovated by being the first global agency in the world to enable Whatsapp sharing in a banner ad. As well as creating a Liquid Desktop Skin and a Mobile Interscroller individually for both female and male audiences, we built creative units which enabled us to incorporate Whatsapp in to the campaign. 

THE FIRST GLOBAL AGENCY IN THE WORLD TO ENABLE WHATSAPP SHARING IN A BANNER AD

Desktop View
Mobile View

Challenge

We needed to market Pandora’s products as gifts over Christmas, to both male and female audiences. Whereas the typical Facebook and Instagram feed is overwhelmed with marketing promotions, Whatsapp engagement is still very under used by brands. Incorporating Whatsapp sharing was a great, forward looking solution that would encourage people to share Pandora products with their friends and family through the app, letting them know what they would like to receive.

Solution

We innovated by being the first global agency in the world to enable Whatsapp sharing in a banner ad. As well as creating a Liquid Desktop Skin and a Mobile Interscroller individually for both female and male audiences, we built creative units which enabled us to incorporate Whatsapp in to the campaign. The user could click on the Whatsapp icon and opt to share the product with a contact or send a message directly to the brand.

Result

“Find a gift that makes Her Sparkle” or “Gifts to make you sparkle” produced a CTR that blew Pandora away: 3% of the male audience clicked through, which is 15 times the benchmark.

The female audience was also a massive success with 4.54% of our target audience having engaged with the ad and clicked through, a staggering 22 times the benchmark! Overall, our Whatsapp sharing campaigns for Pandora have generated an impressive 0.49% of users engaging in Whatsapp sharing, that’s on top of a staggering CTR

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