Ad Formats

Pandora

Celebrating almost 40 years of sales, Pandora is an international Danish jewellery manufacturer and retailer with a distinctive brand and distinctive products available in over 100 countries. Pandora needed a unique way to engage their customers over the Christmas period. We needed to market Pandora’s products as gifts over Christmas, to both male and female audiences. 

We innovated by being the first global agency in the world to enable Whatsapp sharing in a banner ad. As well as creating a Liquid Desktop Skin and a Mobile Interscroller individually for both female and male audiences, we built creative units which enabled us to incorporate Whatsapp in to the campaign. 

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Desktop View
Mobile View

THE FIRST GLOBAL AGENCY IN THE WORLD TO ENABLE WHATSAPP SHARING IN A BANNER AD

  • 01

    Mobile Interscroller

    We developed a mobile interscroller that utilised Whatsapp sharing - allowing users to interact directly with the ad and share with their friends and family through whatsapp.

  • 02

    Liquid Desktop Skin

    We developed a visually engaging desktop liquid skin, which means it was responsive on all screen sizes.

  • 03

    Campaign Analytics

    We tracked the entire campaign providing rich data and insights on impressions, CTRs, and user engagement.

Results

“Find a gift that makes Her Sparkle” or “Gifts to make you sparkle” produced a CTR that blew Pandora away: 3% of the male audience clicked through, which is 15 times the benchmark.

The female audience was also a massive success with 4.54% of our target audience having engaged with the ad and clicked through, a staggering 22 times the benchmark! Overall, our Whatsapp sharing campaigns for Pandora have generated an impressive 0.49% of users engaging in Whatsapp sharing, that’s on top of a staggering CTR

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