Playable Ads

Rani Juice

Rani Float is one of Coca-Cola's most fun and innovative products. The Juice drink with real fruit pieces can be enjoyed simply by following a few simple rules: Shake-Drink-Chew-Tap Shake the can before opening and chew as you drink, there real fruit pieces will need it!


When you think you're done, tap the can and get all the best chunks out. Coca Cola wanted to attract customers for the drink, so they asked Appetite creative to create a competition to engage their young audience. They wanted cutting edge technology, fantastic design, and a unique experience. 

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Desktop View
Mobile View

AN AUGMENTED REALITY APP WHICH USED IMAGE RECOGNITION TO IDENTIFY THE FOUR FLAVOURS ON OFFER

  • 01

    UI/UX Design

    Creation of a modern design app with the focus of being s user friendly experience to the users and also helps the client collect the right information through it.

  • 02

    Augmented Reality

    We built an augmented reality app that could use image recognition to identify the four flavours on offer. Creating an engaging and interactive experience for users.

  • 03

    Real Time Analytics

    The app offered location and peak selling times to the client together with other specifications such as where and when each flavour was being sold.

Results

We achieved an average session length of over four minutes.Data such as location and peak hours of use, all broken down in to fine details and stored in a clean and easy to use database. Fully compliant with GDPR, 120% of entry goals have been achieved with almost all users going through to the end of the game.

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