Social Media Marketing

Spotahome

  • 26405.4

    Average Daily FB Page Engagement

  • 383.3

    Insta Stories Reach

  • 1961.4

    Average Insta Post Reach

  • Social Media Strategy
  • Content Calendar
  • Collaboration

Spotahome is a mid-to long-term online booking platform for home rentals. They're 100% online booking platform, offering an exhaustive list of apartments, rooms, studios, and student residences. They remove the need for in-person viewings, saving both tenants and landlords the time and expense. They take the photos, design the floor plans, and also record high-definition videos of the property and the neighbourhood.

Spotahome required management of their social media accounts including Instagram and Facebook. They needed some refreshing and engaging content to post and encourage their followers to use their services. They wanted to see growth in engagement and growth in followers.

Challenge

The challenge was to grow the engagement on Spotahome's Global and Spanish Facebook accounts, and their Spanish Instagram account. The goal was to maintain their current followers and also gain new ones whilst increasing engagement all around.

Solution

Our solution was to create visually stimulating content paired with engaging captions, together with hashtags. We also created interactive polls to target their audiences. We also integrated blog posts and ran promo ideas such as competitions. We also directly engage with their followers by responding to all messages and comments, using a message template given to us by Spotahome ensuring consistency in the brands messaging.

Result

We've built a long lasting relationship with the Spotahome team. Since our management of their social media accounts, which includes the Global and Spanish Facebook accounts and their Spanish Instagram account, we've managed to increase their engagement, reach, and followers.

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