Playable Ads

Starbucks

Having a brand as recognisable as Starbucks does not mean that, in terms of marketing, one can rest on laurels though. Offering experiences and gamification is becoming more and more critical for an ever-growing demographic. Knowing that Starbucks is about convenience on top of excellent quality set us on the pathway to think about something straightforward, spotless and elegant, and above all, fun. Even though Starbucks had no intention of going to such a scale just yet, modern forms of advertising which trigger real, powerful human emotions are still always beneficial. 


  

S

t

a

r

b

u

c

k

s

OFFERING EXPERIENCES AND GAMIFICATION IS BECOMING MORE AND MORE CRITICAL FOR AN EVER-GROWING DYNAMIC

  • 01

    Marketing & Game Design

    We strategically created the game, focusing on the specific demographic requested.

  • 02

    Game Development

    We built a simple and engaging competition, encouraging users to play in order to receive vouchers.

  • 03

    Testing

    We carried out extensive testing on different devices and models before going live to ensure there would be no hiccups along the way.

Results

A thirty-second dwell time showed us exactly what we wanted. Users were engaging with the mini-game and trying it out and flicking away happily. We were not creating Tomb Raider here; we just wanted people to have fun while hopefully picking up a voucher. On top of the dwell time, we also saw a massive 90 per cent engagement and an average of 60 secs engagement time per user. Voucher download targets were smashed by over 110%.

Rani Juice

Unibet

SEE ALL OF OUR CASES

Take a look at our gallery

Appetite
Creative
Soulutions