Connected Packaging

Tetrapak

In more recent times Tetra Pak has been more focused than ever on their environmental impact and its sustainability work has gained merited recognition since, with such acclaims as the Swedish Forest Industries Climate Award for assuming global responsibility for the forests which provide its raw material.

They came to us with an eco-themed idea to build a fun mobile quiz which tests the user’s knowledge about recycling and Tetra Pak’s environmental impact. The aim was to add more trees to the forest, and so, whenever the player would answer a question correctly, he or she would see a tree growing.

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THE AIM WAS TO ADD MORE TREES TO THE FOREST

  • 01

    UI/UX Design

    We built a comprehensive wireframe mock up of the app, its interactions, and the . Then created the graphic design elements to look like recycled paper in order to match the Tetra Pak brand.

  • 02

    Game Development

    We built and developed a fun and engaging web app and also generated a set of QR codes to be used on the packaging and work seamlessly with our game.

  • 03

    Game Analytics

    We built a dashboard that was easy for client use .- allowing them to collect user behaviour data instantly.

Results

The interactive quiz had two levels - an easier one which was kid-friendly and a trickier one for adults. Each round consisted of five questions. 

The aim was to add more trees to the forest, and so, whenever the player would answer a question correctly, he or she would see a tree growing.

As has come to be expected from Appetite, we didn’t only deliver design, functionality, and innovation, we also delivered results: the average length of the quiz session was 2 minutes and 49 seconds, the players raised 750 trees together and answered 19 000 questions in total.

Client feedback

“The team effectively managed the relationships between their two clients actively offering up suggestions to reach the maximum potential in the development. Because of their effective communication skills, they were able to deliver a professional, fully-functioning solution. They have ideas and expertise that pushed us toward the best end product. Instead of blindly following our brief, they gave us feedback to benefit the collaboration. They were also very flexible, allowing for personal, quick service." Susanne McKinley; Marketing Manager TetraPak

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