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Unibet

Unibet is an award-winning gambling & sports betting operator that offers an easy platform to deposit, play and withdraw money, to 11 million customers in over 100 countries. To celebrate their website’s 20th anniversary this year, we had to design and make a dynamic football mobile game on 7 different languages. Our strategy was to drive Unibet to interact more with the world of football, their largest betting audience. We designed an interactive and dynamic mobile game for them, where we put the user in the heart of the action.

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CREATING A MARKETING STRATEGY AND DESIGN DYNAMIC MOBILE GAME

  • 01

    UI Design

    We designed for them an interactive and dynamic playable ad, mimicking a well known football gameplay.

  • 02

    Marketing

    We created a marketing strategy that would allow them to attain their objectives, and increase users to make their first bets.

  • 03

    Testing

    We tested the game on different devices to ensure that the ad was able to be played on all formats and worked seamlessly with different models.

Results

Our interactive and dynamic mobile game ran in rich media versions for 7 different languages: English, Belgian, French, Belgian, Dutch, Romanian, Norwegian, Danish and Swedish. All the versions had a different API integration for the prize, based on the legal descriptions in each region. 


There were also dynamic feeds bringing in the latest betting odds or all the upcoming features relevant to that region. You can see the gameplay here in which the challenge is to not let the ball touch the ground. 

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