Connected Packaging & Experiences

Vodafone

  • 75

    Unique Players Per Store

  • €800K

    Worth of Extra Organic Media

  • >300

    Articles Shared

  • 61.4%

    Played on iOS

  • 15.7%

    played on Android

  • UI/UX Design
  • App Development
  • Testing & Maintainance

Vodafone is a British telecommunications company with operations all over the world. They needed a new channel campaign promoting its Vodafone X Mobile for under 25 years old customers. We combined both digital and outdoor strategies by sending invitations both online and offline, directing the audience to the stores to be involved in the latest treasure hunt near them.

Users needed to then race around the shopping centre to find the 4 clues. Each clue revealed some new information about the new X-plan such as free music streaming on weekends something relevant to the target market in question.

TO DRAW ATTENTION WE COMBINED BOTH DIGITAL AND OUTDOOR STRATEGIES

Desktop View
Mobile View

Challenge

Living in the digital age, where commerce is heavily done online, we needed to find the sweet spot for the best solution to bring customers to the Vodafone stores.

Solution

To draw attention we combined both digital and outdoor strategies by sending invitations both online and offline, directing the audience to the stores to be involved in the latest treasure hunt near them. Once users got to one store, they needed to scan themselves in at which point the clock started ticking.
Users needed to then race around the shopping centre to find the 4 clues. The fastest one back won a fantastic brand new iPhone X.

Result

Also, in the first week, Instagram reported 415 likes and comments while Facebook reported 198. Furthermore, the video had been viewed 9.9K times on JOE.ie‘s Facebook page whilst the game video went over 1M views. Along side all the media coverage, we were able to drive the right audience to each store, and engage them for up to 15 minutes, educate them on the new plans and gain valuable information such as contract renewal dates, dates and times of game play all in one seamless back end dashboard which was fully GDPR compliant. Mission accomplished.

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