Vodafone is a British telecommunications company with operations all over the world. They needed a new channel campaign promoting its Vodafone X Mobile for under 25 years old customers. We combined both digital and outdoor strategies by sending invitations both online and offline, directing the audience to the stores to be involved in the latest treasure hunt near them.
Users needed to then race around the shopping centre to find the 4 clues. Each clue revealed some new information about the new X-plan such as free music streaming on weekends something relevant to the target market in question.