Connected Packaging

Vodafone

Vodafone is a British telecommunications company with operations all over the world. They needed a new channel campaign promoting its Vodafone X Mobile for under 25 years old customers. We combined both digital and outdoor strategies by sending invitations both online and offline, directing the audience to the stores to be involved in the latest treasure hunt near them.

Users needed to then race around the shopping centre to find the 4 clues. Each clue revealed some new information about the new X-plan such as free music streaming on weekends something relevant to the target market in question.

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Desktop View
Mobile View

TO DRAW ATTENTION WE COMBINED BOTH DIGITAL AND OUTDOOR STRATEGIES

  • 01

    UI/UX Design

    We designed the interface of the mobile app, ensuring user experience was put first - making the app straight forward and easy to use by all customers.

  • 02

    App Development

    We built and developed the augmented reality app from scratch, allowing users to go on the treasure hunt by scanning QR codes and receiving clues within the app.

  • 03

    Testing & Maintainance

    We carried out extensive testing on the augmented reality app in order to ensure smooth sailing for customers on the day of the treasure hunt.

Results

Also, in the first week, Instagram reported 415 likes and comments while Facebook reported 198. Furthermore, the video had been viewed 9.9K times on JOE.ie‘s Facebook page whilst the game video went over 1M views. Along side all the media coverage, we were able to drive the right audience to each store, and engage them for up to 15 minutes, educate them on the new plans and gain valuable information such as contract renewal dates, dates and times of game play all in one seamless back end dashboard which was fully GDPR compliant. Mission accomplished.

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