Initiative is a global communications network within IPG Mediabrands, one of the world's preeminent media service entities and part of Interpublic Group. Initiative employs more than 3,200 of the most creative and dynamic people in 94 offices across 80 countries and manages approximately $16 billion in billings annually.
Liquid Dashboards is a robust and flexible solution, plus Liquid Dashboards' experience in managing complex big data marketing projects. More than 24 different data sources across many different providers, including internal data, are collated in a unique, fast, and reliable platform for later use in a licensed Dashboarding tool.
Four months in; the results of IPG's relationship with Liquid Dashboards is clearly positive. The project has not only exceeded all that was required, but has done so in a timely fashion.