Marriott Case Study
A Leading Multinational Hospitality Company Strengthens Customer Loyalty With Personalized Dynamic Video Ads
One of the world’s largest hospitality companies sought to engage its reward members by offering curated experiences on which they could bid using loyalty points. Leveraging Jivox IQ and its integration with Adobe After Effects, the company launched a complex campaign strategy that pushed new offers every 15 mins, triggering the updates of video creative in real time across display and social.
Increase in 50% Video Completion Rate.
1.2% lift on the CTR which is 7 times the industry Benchmark