Experiencial Marketing

Build user engagement, time spent on your site, employee motivation and drive sales through our sophisticated gaming mechanics.

Appetite Creative can provide consultancy and full implementation to bring the benefits of gaming concepts and strategies to life for your brand or business.

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A full-service offering

Non-gaming industries are able to connect, develop, and grow their audience reach through competition platforms and game theory. We offer incentives and seek to establish rituals to engage with brands through extrinsic motivation.

Gamification is not always about making games; it’s about changing behaviors, engaging people, creating habits, solving problems in a gameful way. To achieve this we use what we learned from videogames and behavior science and motivation theories. That means we apply game elements and principles to make work less boring and more fun. As it turns out, gamification is quite effective. We see two, three, and four digit improvement rates whenever we use gamification.

Let us assist you unlock the potential of this powerful tool.

  • Agencies

  • Advertisers

  • Publishers

GAA Selfie Case Study

Gaelic Athletic Association is the largest sporting organization in Ireland. Founded in 1884 by highly spirited Irishmen that realized the need to establish an organization to make athletics accessible as it was once played solely by aristocrats during that time.

GAA promotes hurling, handball and football. It also promotes Irish music, song and dance to enrich its cultural heritage. Today, GAA has over 2,200 clubs in all 32 counties of Ireland. GAA collaborated with Shazam, Electric Media and Appetite Creative to create an entertaining mobile experience. Users could Shazam the TV ad and enter the branded mobile experience. Mobile users can take then a selfie, choose their county and a flag with their chosen crest and phrase will appear. Users also had the option of a fan cap with which they can adjust to different sizes and move around. Users can share the selfie on Facebook or Twitter for a chance to win 2 tickets to the Irish Football Final.


Interaction rate within the app:

4.65% 8 times higher than the benchmark 0.61%
62% of Users shared their selfies: 31% Facebook. 59% Twitter

What we've built...

  • Lego Friends

    HTML5 Party Game

  • Starbucks

  • LEGO Playable Ads

    Animal Hospital

  • LEGO Playable Ads

    The Reef

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