Connected Packaging & Experiences

The
Service

Connected Experiences open the door to two-way communication with your end customer. Our global proprietary platform allows enterprises to deliver marketing connected packaging and customer engagement experiences at scale.


We specialise in playable experiences and gamification to drive better messaging and sales, educate customers, understand consumers better, improve interaction and deliver high engagement rates. Operating across the EMEA, Americas and MENA regions, Appetite Creative helps brands realise the potential of their most powerful marketing asset already found in the hands of their customers, by turning product packaging and any object into a media channel. 


Starbucks 90% interaction rate

18% increase in sales for Tetra Pak

110% data capture goal for CocaCola

15 minutes of engagement time for Vodafone


Connected Packaging, Interactive or Smart Packaging, is a form of connected experiences and integrates technologies such as NFC, QR codes or Beacon technology with product or packaging design. Connected Experiences use this technology to deliver AR experiences, Quizzes, gamification to your end customer, whilst collecting relevant data points to enhance your conversation and marketing messaging and ultimately drive sales.


Our solutions enable customers to achieve their brand objectives, driving in-store footfall, increasing awareness, sampling, vouchers, competitions and promotions and tracking it all in one seamless platform. Our multi-award winning creative campaigns and web apps, which are accessed by scanning the IoT object, QR code or NFC tag - educate and engage your users with interactive experiences, drive users to particular actions and campaign objectives, tracking users engagement behaviour down to a personal level.


Allowing brands to collect their own first-party data. Combining online with offline personas, our web apps connect with consumers, using the newest innovative technologies and drive users to a particular action through immersive experiences. Using our dashboards we can identify who redeemed which coupon, tell you how long someone interacted, manage competitions and store the data in one easy to access, real-time, GDPR compliant platform. Results are easy to access, download to CSV or even Google Slides presentations.

Through the data we collect via quizzes, loyalty cards etc - we are allowing brands to better understand their consumers and optimise marketing messages accordingly. 


“Over 90% of brands that have engaged with us on connected packaging campaigns have repeated the activity.” 

Alessio Schiavone, Digital Solutions Manager Europe & Central Asia, Tetra Pak.

Watch our showreel

Appetite Creative’s innovative campaign was the ideal solution for us. Alongside Tetra Pak, they made sure they knew exactly what we needed then developed and delivered a campaign with precision and professionalism. Consistently communicative and flexible, the web redesign and quiz campaign have certainly helped to build awareness of our new Vitamin D and Calcium ‘good day’ milk drink and build engagement with our brand [2:13 minutes average time spent on the Quiz page, and 94% Quiz completion rate].

Amir Maslic, Senior Product Manager, Emmi Schweiz

Specialising in using innovative technology to deliver connected brand experiences which help advertisers to better understand audiences, optimise marketing, drive sales and improve two-way customer communications. 

 

  • Drive Awareness & Educate.

    Connected experiences are key to educating consumers about a particular brand or product’s unique positioning and messaging through gamification. Connected Experiences generate awareness. Supporting brands to launch new flavours, new products and boost education around brands' commitment to particular Corporate Social Responsibility / Sustainability programs / Environmental, Social and Governance (ESG). Through the data we collect via quizzes, loyalty cards etc - we are allowing brands to better understand their consumers and optimise marketing messages

  • Drive Sales.

    Boost sales with connected packaging by offering discounts, vouchers or sampling directly from the experience. We connect SMS, Whatsapp and email directly within the platform. Our Connected Experiences drive people to the nearest stores or participating locations where the products or samples will be available.

  • Collect First Party Analytics.

    We track how brands connect with today’s customers through our Liquid Platform – allows brands to deploy connected experiences at scale - across multiple markets and languages. Using business intelligence technology - the platform can allow brands to uncover data points and insights at an SKU (Stock Keeping Unit), territory or brand level. It can track data at user level so brands and users can benefit from and optimise truly successful campaigns – with the ability to learn about their customer base, collect their own first party data and become more consumer centric and optimise their messaging based on the learning. Through first-party data collection and analysis, we can build market research around new product, flavour launches, allowing brands to understand their audiences better, and optimise campaigns. Our first-party data can help build data stories and connect stats you never knew were connected. Connected Experiences can collect and build CRM databases with GDPR compliant data and help you become more customer centric. User engagement behaviour can be tracked down to a personal level. Allowing brands to collect their own first-party data. Our easy-to-use databases downloaded as customisable documents (first party data, in real-time, better data analysis, saves time), can identify who redeemed which coupon, tell you how long someone interacted, manage competitions and store the data in one easy to access, real-time, GDPR compliant platform.

  • Digital Packaging.

    We help you create any package that features digital technology including QR codes, augmented reality, smartphone scanning and so on. Digital packaging solutions will provide the customers with a unique experience and your brand will stay top of mind.

  • Smart Packaging.

    Boost sales with connected packaging by offering discounts, vouchers, or sampling directly from the experience. We connect SMS, WhatsApp and email directly within the platform. Our Connected Experiences drive people to the nearest stores or participating locations where the products or samples will be available.

  • Interactive Packaging.

    Combining online with offline personas, our web apps connect with consumers, using the newest innovative technologies (for example IoT objects using NFC and QR codes, plus Digimark) and drive users to a particular action through immersive experiences.

  • Augmented Reality.

    Use impactful interactive experiences to bring your product or service to life. Here we have objects that reside in the real world enhanced by computer-generated animations and objects. Augmented reality can be used for gamification, interactive experiences and 360 views of a product.

Why Appetite Creative?

Appetite Creative are specialists in creating Connected Experiences with an unrivalled list of successful results and case studies from global brands.

Check out the successful results we have delivered for brands such as Ben & Jerry’s, Vodafone, Pepsi, Tetra Pak and Bacardi.

With our connected experiences, you can harness IoT to transform your packaging into a media channel, through the use of technology we can help you open the door to two way interactive experiences with your end consumer.

We track how brands connect with today’s customers through our Liquid Platform – allows brands to deploy connected experiences at scale - across multiple markets and languages. 

Allowing efficient deployment, combined learning and maximum data learnings.


Define the Objectives

Each campaign has its own set objectives. In this phase we look at what we are trying to achieve and match that with the right technology and creative means in which we will achieve that. Once we know what we are trying to achieve we can pinpoint the correct experience for users to achieve that goal. Will we launch from connected packaging, digital display or outdoor? Do we need AR? gamification? Do we need social media to support?

01

Creative Process

Our teams of experienced UX design, graphic designers and specialist front and back end developers will then bring the project to life. Using a staging link for you and your team to be able to preview the project through the development process.

02

Launch

Once we are ready to Launch we will monitor closely the whole way through. We will keep a close eye to see if we can help optimise or offer suggestions during the campaign live phase and ensure. From our real-time dashboard which we can also brand for you, you will be able to download reports and graphs direct to pdf. Success!

03

FAQs

If I have an idea for a digital game, can you implement it?

Every project is unique, but we have the best team of UX design, graphic designers and specialist front and back-end developers always ready to be challenged with new ideas - so the most likely answer to your question is ‘Yes!’.

Can you implement this service in my already-existing app?

Yes, we can incorporate our connected packaging solutions in any app, so it is not a problem if you have created one already.

How long does it take for you to develop a connected packaging campaign?

That depends on what we need to do :) Average times are 4-12 weeks.

Do you provide a report on the campaign's performance?

Yes, you will have access to all relevant data about your campaign's performance. From our real-time dashboard, you will be able to download reports and graphs direct to pdf.

What metrics can you track?

We can track scans, engagement time, day and location, time of scan, rescans, any particular game metric, location of scan amongst any custom metrics in particular, you would like to track. All in real-time, so you can see exactly how your campaign is performing and also make optimisations in real-time.

Why choose NFC, Beacon Technology or QR codes?

There are many reasons for each technology and we should chat through the options in line with your objectives. While NFC can be useful it still requires physical contact whereas beacon technology and QR codes do not. A QR on a billboard for example can be scanned from a distance of a metre. QR codes are cheaper and reach a wider audience since more phones can read them than those that can read NFC tags.

Do you need to build an app to create an experience?

No, not at all. We create web apps so that on scanning connecting with the IoT object or QR the user is automatically staying in the experience and not having to download or install anything at all. We must make it as easy as possible for as many people as possible to get involved and interact.

Can you create Unique or dynamic QR codes

Yes, we can create unique QR codes so that each product has its own unique QR, this enables us to track exact location and packing. It also means that we can run competitions or incentives that mean you must purchase multiple products for multiple entries into competitions or loyalty card experiences.

I have a creative agency can we still work together?

Yes of course :) We can look after the whole process from concept, design, production and reporting or work with you and your internal teams of external creative agencies to create something together we can do as much or as little of the process as you need.

How do you collect first Party data?

Within our own platform, we create easy to use databases downloaded as customisable documents (clients own first party data, in real-time, better data analysis, saves time) We provide a wealth of data, first-party completely GDPR compliant, to inform advertising campaigns and consumer engagement We can achieve tailored objectives such as awareness, drive to store, drive to purchase and influence consumer behaviour. For example, Samsung - drove awareness through play and collected a wealth of marketing data We track how brands connect with today’s customers through our Liquid Platform – tracking data at the user level so brands and users can benefit from and optimise truly successful campaigns – with the ability to learn about their customer base, collect their own first-party data ad become more consumer-centric and optimise their messaging based on the learning.

Let's Talk.

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