Identity & Brand Strategy

The importance of your company’s reputation is highly dependant through your brand image and visual elements are key to creating trust between your customers.

We blend your vision to the world through creativity with clear-headed commercial judgement.

Developing brands which stand out from the crowd through excellent visual elements and principles to deliver original creative solutions which resonate strongly with their target audiences.

 

A full-service offering

We know the positioning of a brand is essential to its success.

As an integrated agency, we help brands attract the right people and work together to clarify and elevate the brand experience so they're easy to connect with and impossible to ignore.

  • Design

    • CORPORATE BRANDING
    • REBRANDING
    • BRAND POSITIONING
    • PRODUCT BRANDING
    • BRAND GUIDELINES
  • Development

    • BRAND MARK - LOGO
    • BRAND APPLICATIONS
    • WEBSITES
    • MARKETING COLLATERAL
    • VIDEO / ANIMATIONS
  • Know-How

    • BRAND AUDIT
    • BRAND STRATEGY
    • MARKET ANALYSIS
    • CREATIVE DIRECTION
    • UX & UI DESIGN

Some of our tech and platforms

Litoplas

LitoPlas S.A. is a company dedicated to the transformation and conversion of flexible packaging, founded in 1967, located in Barranquilla, a city called Colombia's Golden Gate, on the north coast of Colombia.

After four decades LitoPlas are a company with operations centralized in a single plant, recognized in the market for their technology and innovation, service orientation and their ability to meet challenges.

Together we undertook the opportunity to reconnect with Litoplas's target audience and undertake a full rebranding to re-examine and focus on how the packaging giant was to be perceived, by both current and potential customers.

Rebranding -  Marketing Materials  - Video  -Website

 

AnyClip

We engaged with Anyclip, the AI-driven video content data and monetization pioneer, to refresh the website and bring it to an international standard that represented the quality of the content and partners that Anyclip was and still is working with.

A refreshed site with constantly updated content meant that our traffic improved through both organic reputation and through stronger results with SEO management. This had a number of secondary effects, the most pronounced two being 1 -an increase in the opportunities pipeline and 2 - a material increase in the number of investor meetings we had

"Working with Appetite to create a destination and content that resonated and with the likes of Lead Forensics to understand un registered traffic more, a material difference was delivered. Ad tech has struggled with its reputation in an overcrowded and increasingly inefficient market place, one where intermediaries are immediately mistrusted. Jenny's team over came a lot of issues faced by the business - non-domestic mistrust, intermediary mistrust, network legacy mistrust. The industry has been burned by players who have tainted everyone and sadly it takes a lot of work to address this - the first step being to pin point the message the shop window gives."

Anyclip goes from strength to strength and Appetite were the best placed outfit we found to deliver a product that drove reputation, effect, value and ultimately conversion

What we've built...

  • DMA

    Sales Presentation

  • IAB Industry Presentation

    Content Creation & Native Distribution Seminar

  • Avid Media

    Sales Powerpoint Presentation

  • AKM

    Branding

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