We engaged with Anyclip, the AI-driven video content data and monetization pioneer, to refresh the website and bring it to an international standard that represented the quality of the content and partners that Anyclip was and still is working with.
A refreshed site with constantly updated content meant that our traffic improved through both organic reputation and through stronger results with SEO management. This had a number of secondary effects, the most pronounced two being 1 -an increase in the opportunities pipeline and 2 - a material increase in the number of investor meetings we had
"Working with Appetite to create a destination and content that resonated and with the likes of Lead Forensics to understand un registered traffic more, a material difference was delivered. Ad tech has struggled with its reputation in an overcrowded and increasingly inefficient market place, one where intermediaries are immediately mistrusted. Jenny's team over came a lot of issues faced by the business - non-domestic mistrust, intermediary mistrust, network legacy mistrust. The industry has been burned by players who have tainted everyone and sadly it takes a lot of work to address this - the first step being to pin point the message the shop window gives."
Anyclip goes from strength to strength and Appetite were the best placed outfit we found to deliver a product that drove reputation, effect, value and ultimately conversion