Appetite Creative’s social media management service is composed of a selection of sub services implemented to ensure optimal results.
Social Media Audit
The first step we take is to conduct an in-depth social media audit of our clients’ social media pages. This allows us to truly understand your audience: who they are, where they are, when they are connected, and more. This information is key to know how to properly target them and increase our chances to reach them. In this audit we also learn what engages your audience by analysing the best and worst performing posts, so we can offer the most optimised content.
Social Media Strategy Development
Once the audit is complete, we move on to social media strategy development. Here we put into context all the insights we acquired and create a social media strategy designed for your brand focusing on your desired goals (i.e. grow audience, increase engagement, drive conversions, etc.). This includes deciding the channels, days, times, topics and any other relevant information we want to share with your followers. It is worth nothing that a great social media strategy can also boost your SEO presence by using relevant keywords, content and copy.
Content Creation and Posting
We have a talented team of in-house designers who can create diverse content for you such as videos, GIFs, images and much more. We make sure that any piece of content is carefully crafted with your brand image in mind. In addition to creating the content, we can also make your life easier and post it for you so you have one less thing on your hands!
Social Media Advertising
If you are interested in implementing social media advertising to your strategy, or already have an ad campaign and wants help maximising results, we can definitely do that for you. Paid ads can help to amplify and increase the reach of your organic social media campaigns.. We have experience with a wide array of ad formats that can help boost your results.
We have experience using all major social media platforms. We would choose networks based on them fitting the goals of your strategy and audience.
If you already have a social media presence, it is likely that you are present on Facebook. Facebook marketing is relevant due to its impressive number of active users, currently over 2.7 billion. This means that whoever your audience is, they probably already are on Facebook, and we just have to reach them.
Instagram is an extremely visual platform and this should always be top of mind when developing an Instagram marketing strategy. For many brands, Instagram will be the first interaction with a potential customer so it is crucial to cause a great first impression. Your Instagram feed should reflect your brand’s identity and transmit authenticity to your followers.
Twitter is a fantastic platform to share quick and short messages. That’s why it is so popular as a news outlet and it’s also a great place to engage with others in the same industry. We can help incorporate a Twitter marketing presence in your social media strategy.
LinkedIn is the go to platform for businesses, especially B2B. It’s where you should share all news related to your company and share content relevant to your sector. It’s a space you can connect with industry leaders and keep an eye on what competitors are up to. We have helped several brands successfully grow their LinkedIn presence which resulted in more engagement and leads.
YouTube is the second most popular platform in the world which makes it valuable to incorporate it in your social media marketing strategy. Videos are a great way to engage your audience beyond using static images. YouTube can also help massively increase your reach due to it being the second largest search engine in the world. We can help you create dynamic and captivating videos!