Social Media Marketing

Emmi

Founded originally in 1907, Swiss dairy company Emmi AG have an impressive history preceding its current status as a market leader in value-added dairy products. After the success of the previous campaign, we needed to take this next campaign, to promote the launch of two new products, Oat Milk Drink and Balance Drink, via interactive digital advertising and connected packaging.

 

“This technology affords Emmi a new level of understanding about their consumers which they didn’t have before, enabling them to use insights in an increasingly targeted way to connect them with new products and offers today, and for future product development,” said Susy McKinley Marketing Manager at Tetra Pak for Mid Europe

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