B2B branding needn't be boring! That was was the challenge thrown to us by Hitachi Vantara marketing team. We rose to the challenge and created a Marvel-style comic book representation of their internal manifesto. The story played out by characters was written by the Hitachi marketing team, but we brought it to life with some fantastic design and creative flair that does more than just deliver the messaging. The comic was even printed out as a real comic for some extra impact! Creativity=1 - Boring=0.