Connected Packaging & Experiences

Iberia Kids

The challenge

Iberia kids wanted to educate their young customer group with the ingredients that their drinks contained.


Our task was to create a connected experience for the customers of Iberia kids that was both educational and engaging.


The solution

Appetite creative provided the solution of creating a connected experience for Iberia kids. In the connected experience, the user is educated through a quiz, two games, and a selfie mode. All the content is educational to make the user more aware of the healthy ingredients that are used in the drinks.


Results

While the campaign is still live, the campaign has recorded over 5,300 scans. With the different games being played over 18,200 times with over 3,500 shares!


In the campaign, 1,400 emails were entered which provided Iberia kids with valuable customer data that they can use to even better educate their customers about all the health benefits that their products contain.

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