Nestle's KitKat chocolate bars are known all around the globe. We created a banner gamification ad for KitKat to engage more with the brand's audience. The temple-run style game launched directly from banners and worked on both mobile and desktop, the game allows the players to choose out of a female or male character and then collect as many chocolate bars as possible. At last, players were asked to share their scores, play again or to buy.
For this gamification ad, we achieved impressive results with an engagement rate of 80% and a dwell time of almost 1 minute.