Playable Ads

LEGO Friends

  • Strategy
  • UI/UX Design
  • Website
  • Copywriting
  • Media Production

We created a playable ad for LEGO Friends that is compatible with desktop and mobile. In the game "The Reef" the player acts as a submarine underwater that has to avoid obstacles like fishes or squids in order to gain points. If the submarine hits an obstacle, the player loses one of his/her three lives. The player moves from the left to the right and the submarine can move up and down to avoid the underwater animals. A great ad to promote and drive attention to LEGO Friends new underwater set "Dolphins Rescue Mission".

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