Celebrating almost 40 years of sales, Pandora is an international Danish jewellery manufacturer and retailer with a distinctive brand and distinctive products available in over 100 countries. Pandora needed a unique way to engage their customers over the Christmas period. We needed to market Pandora’s products as gifts over Christmas, to both male and female audiences.
We innovated by being the first global agency in the world to enable Whatsapp sharing in a banner ad. As well as creating a Liquid Desktop Skin and a Mobile Interscroller individually for both female and male audiences, we built creative units which enabled us to incorporate Whatsapp into the campaign.