Dynamic Mobile Game
Celebrating their website’s 20th anniversary this year, Unibet is an award-winning gambling & sports betting operator which offers an easy platform to deposit, play and withdraw to 11 million customers in over 100 countries.
Evolving in a fiercely competitive global market including other big players like 888Holdings, GVC Holdings, William Hill and many others, Unibet faced the challenge of differentiating their service from the rest. Their objectives were to increase awareness and to drive their mobile application downloads.
They wanted our help in creating a marketing strategy that would allow them to attain their objectives. Our strategy was to drive Unibet to interact more with the world of football, their largest betting audience. Therefore, we designed for them an interactive and dynamic mobile game where we put the user in the heart of the action, mimicking football gameplay.