Unibet is an award-winning gambling & sports betting operator that offers an easy platform to deposit, play and withdraw money, to 11 million customers in over 100 countries. To celebrate their website’s 20th anniversary this year, we had to design and make a dynamic football mobile game on 7 different languages. Unibet's objectives were to increase awareness and to drive their mobile application downloads. Our strategy was to drive Unibet to interact more with the world of football, their largest betting audience. We designed an interactive and dynamic mobile game for them, which was served through programmtic ads, where we put the user in the heart of the action.