Playable Ads

Unibet

Dynamic Mobile Game

Celebrating their website’s 20th anniversary this year, Unibet is an award-winning gambling & sports betting operator which offers an easy platform to deposit, play and withdraw to 11 million customers in over 100 countries.

DESCRIPTION

Evolving in a fiercely competitive global market including other big players like 888Holdings, GVC Holdings, William Hill and many others, Unibet faced the challenge of differentiating their service from the rest. Their objectives were to increase awareness and to drive their mobile application downloads.

SOLUTION

They wanted our help in creating a marketing strategy that would allow them to attain their objectives. Our strategy was to drive Unibet to interact more with the world of football, their largest betting audience. Therefore, we designed for them an interactive and dynamic mobile game where we put the user in the heart of the action, mimicking football gameplay.

RESULT

Our interactive and dynamic mobile game ran in rich media versions for 7 different languages: English, Belgian French, Belgian Dutch, Romanian, Norwegian, Danish and Swedish. All the versions had a different API integration for the prize. You can see the gameplay here in which the challenge is to not let the ball touch the ground. 

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